The 2017 Veterans Charity Ride to Sturgis kicked off, taking more than a dozen veterans

on the ride of a lifetime halfway across the country from Los Angeles to the Sturgis Motorcycle



Bates Footwear, the Official Footwear of the Ride, equipped participants with their Freedom

and Bomber motorcycle boots to accompany riders on their journey.


The 9-day ride departed from Sun Valley, CA and takes veterans through some of the most beautiful

parts of the country, with extensive riding through the many National Parks of Utah and over the

Rocky Mountains.


Along the way, riders will don their American-made Bates motorcycle boots as they make their way to

the nation’s largest motorcycle rally.


Saturday, August 5th, the group arrived in South Dakota and made a ceremonial grand entrance

into the Sturgis Motorcycle Rally. Participants enjoyed all that the event had to offer, including an

appearance on stage at the famous Buffalo Chip, riding in the Black Hills, and more.


The Ride to Sturgis is just one of the ways in which Veterans Charity Ride supports wounded and severely

injured veterans from all branches of service. The non-profit organization uses motorcycle therapy and

other life-changing programs to provide uplifting and healing experiences for these veterans, and Bates

Footwear is proud to support their efforts.


You can follow along with the Veterans Charity Ride to Sturgis on social media by following #veteransride

and #batesvcr. Learn more about the Veterans Charity Ride at


Check out the American-made Bates Freedom and Bomber motorcycle boots that the veterans will be

wearing at, and follow Bates Footwear on Facebook, Instagram and Twitter

for the latest updates.


Read More: VeteransCharityRide