Triumph will open a dedicated Visitor Experience Factory on November 1, allowing brand fans to get closer than
ever to the heart of the firm.
The freshly built venue is an impressive addition to Triumph’s Hinckley factory site, and opens out into the
factory itself, providing visitors the chance to see the production line and manufacturing process.
With its own parking area as you enter the Visitor Experience Factory site, you then walk down the tree-lined
Avenue of Legends, which commemorates Triumph’s greatest riders and moments, before entering the new
Rather than being an antiseptic factory experience, the new Experience centre boasts a café that’s dripping in
Triumph’s 115-year heritage, giving you somewhere to relax with a brew while poring over the mesmerizing
engine wall and rare memorabilia. And once you’re full of caffeine and cake, you can head into the Aladdin’s
cave of Triumph’s life story. From an immaculate 1902 ‘No 1’ first model, through to iconic production bikes,
race machines, world record-holding streamliners and legendary film bikes – including the actual bike used
by Steve McQueen for the fence jump in the Great Escape.
Then, as you move upstairs to the modern era there are fascinating insights into the bike development process
and factory customs. It’s a difficult place to leave. But if you can, there’s also a shop that will stock exclusive
Triumph items, and a 90-minute factory tour is also available at £15 per person four days a week. The Visitor
Experience itself will be open five days a week, including weekends. This is the new mecca for Triumph aficionados.