The Polaris Motorcycle Division will make its American International Motorcycle Expo ( 2017 AIM Expo )
debut in September at the Greater Columbus Convention Center. Both Indian Motorcycle and Polaris Slingshot
will be presenting their full 2018 model year lineup.
Produced by the Motorcycle Industry Council, AIMExpo is the single most important event of its type in the North American
market and has international impact within the motorcycle and powersports industry. Polaris Motorcycle Division’s support of the
2017 AIM Expo further demonstrates the company’s continued support to grow and expand the motorcycle industry. In addition, the
2017 AIM Expo provides an ideal platform to reach consumers and entertain dealers.
“The AIM Expo provides both Indian and Slingshot the ideal platform to reach and engage the North American market and to
showcase each brand’s new model year lineups,” said Steve Menneto, President, Polaris Motorcycle Division. “Additionally, the
city of Columbus is strategically situated within the sweet spot of our consumer base, as well as our dealer network, making it an
ideal location to showcase our products to key constituencies.”
The AIM Expo’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena
that creates a grand stage for motorcycling and powersports in the U.S. and North America. AIMExpo delivers an efficient and
energetic market-timed expo platform for B2B and B2C in the powersports industry.