When the first Jack Daniel’s Indian Chief Vintage and Springfield hit the market last year, the models that celebrated the 150th Anniversary of the Tennessee whiskey company all 150 sold out in eight hours. That was impressive for the bikes designed by Klock Werkes out of South Dakata. But this year’s limited-edition Jack Daniel’s Indian Chieftain, also designed by Klock Werkes, sold out even faster. When Indian motorcycle dealers began accepting pre-order deposits at noon last Monday, all 100 of the new Jack Daniel’s Indian Chieftain sold out by 12:10 p.m.
“This overwhelming level of demand is an incredible testament to the power of these two iconic American brands,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Without a doubt, this brand collaboration and motorcycle are tapping directly into a deep sense of patriotism and American pride. We couldn’t be prouder to be a part of it.”
The white and black crystal paint is highlighted with charcoal-colored accents, which symbolizes Jack Daniel’s unique charcoal-mellowing process. “Old No. 7” logos and custom badges are found across the build, including on the billet driver and passenger floorboards, leather tank pouch, aluminum tank console with motorcycle number, and unique cam, primary and air intake covers. The crowning detail is a handmade, pure silver Jack Daniel’s horn cover badge, hand-crafted by the team at Montana Silversmith, exclusively developed and produced only for this motorcycle. The bike also carries an inscription of Jack Daniel’s “Bottles and Throttles Don’t Mix” mantra to remind riders that drinking and riding are meant to be enjoyed separately, Indian Motorcycle reports.