Dunlop has signed on as the title sponsor of Rever’s America’s Ultimate Long-Distance Rider Challenge for the rest of 2017.

The 2016 edition of this mileage-based Challenge was a success with more than 3.7 million miles recorded on 41,582 rides by Rever users.

It was one of Rever’s most popular challenges, and opened the door to secure Dunlop as a partner for 2017.

“The riders competing in the Dunlop America’s Ultimate Long-Distance Rider Challenge put in some serious miles, which means they burn through a lot of tires,” said Justin Bradshaw, Rever’s President and Co-Founder. “Dunlop is the perfect partner to help motivate these riders to get out there and ride. The top-three participants in last year’s AULDRC recorded an amazing combined 208,160 miles and all had Dunlop tires mounted on their motorcycles.”

Challenge Description
Dunlop wants to see how much you really like sitting in the saddle. Do you log 50,000, 75,000 miles or more annually? Or ever dreamed of doing so? Then you should get out and ride and log in some miles. Yes, you burn up tires and gas, and while Dunlop can’t help you with the latter, you could get the chance to win Dunlop tires while you take on those miles of road. You could even win the grand prize package from Dunlop of three sets of tires of your choice. Your mission is simple—ride more than you ever have in 2017 and see how you stack up against some seriously well-worn backsides.



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